‘ISSUED’ BRAND DEVELOPMENT
BPM MUSIC
2025
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‘Issued’ is a social media initiative to make BPM Music a leading online destination for current trends in music culture. From DJ equipment to streetwear, ‘Issued’ is aimed to be inspirational/aspirational to anyone with any interest in fashion, streetwear and music gear. My task was to aid in the development of the overall brand look and feel. The examples below are work-in-progress concepts.
Utilizing the same approach to the ‘Instrumental’ logo creation, I created the workmark based on the visual language of the “B” logomark from the BPM Music lockup. The result had a military surplus vibe which lent itself to the nature of the collection initiative and my vision of the overall branding.
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ADDITIONAL LOGO EXPLORATION:
