‘INSTRUMENTAL’ BRAND DEVELOPMENT
BPM MUSIC
2025
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‘Instrumental’ is a live musical performance series shot entirely in black & white. Developed by BPM Music, the initiative sought to demonstrate the company’s dedication to music culture across all genres and forms of music-making. I aided in the development in the initial branding. Ultimately, my logo designs were selected to represent the series.
I created the logomark based on the visual language of the “B” logomark from the BPM Music lockup. This approach helped tie the new initiative to the existing parent brand.
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